GoldAvenue is an independent company founded by AngloGold - one of the world's largest mining, refining and manufacturing operations, and PAMP (Produits Artistiques de Métaux Précieux) - a leading gold refiner and producer of bullion, luxury gold watches and accessories. Together they encompass 125-years of gold expertise.
Our Mission
Taking the Art of Gold Jewelry Design and Retailing
To a Modern, Accessible New Level with the Discerning Consumer in Mind
Gold…It is truly the most adored and sought-after substance of all time, celebrated across centuries and continents, offered in homage and devotion, worn by all who have treasured its elegance, radiance and splendor…
And now, with the debut of GoldAvenue -- the world’s first comprehensive, multi-channel marketplace for distinctive gold jewelry and other gold products – the discerning 21st century consumer has an innovative new venue in which to find and buy refreshingly modern, distinctively designed, luxuriously crafted 18, 22 and 24-karat gold jewelry. Whether browsing GoldAvenue’s newest collection offerings online or shopping via the GoldAvenue direct-to-consumer catalog, the gold jewelry lover is sure to find a resplendent array of temptations and must-haves.
“By composing collections of pieces that embody an era of new elegance in gold jewelry, and offering these items to consumers via today’s most exciting and accessible forms of retailing, we are bringing forth a totally fresh approach to the way people shop for and purchase fine gold jewelry,” notes Mehdi Barkhordar, chief executive officer of GoldAvenue. “It’s a unique and exhilarating approach to gold jewelry retailing, and one that we see as having tremendous resonance with today’s luxury consumer.”
Each edition of the GoldAvenue catalog, which is released seasonally, offers gorgeously lush, fashion-focused pictorials of the season’s collection offerings. Customers may order directly from the catalog using the toll free number or order form, or they may opt to shop at www.goldavenue.com, which also features both items from the catalog as well as an expanded product range. The clean, uncluttered design of the e-commerce site makes for streamlined, easy-to-navigate browsing and buying. Additionally, on the GoldAvenue site, shoppers may purchase gold bullion and coins as well as choose from an exclusive range of solid gold PAMP watches. Price points within each GoldAvenue collection generally start in the $200 range and go to $9,950 or more for highly exclusive, limited edition designer items.
Rounding out the uniqueness of the GoldAvenue shopping experience are delightful personal touches - embodied by distinctive, elegant packaging that doubles as travel cases, and attention to small details such as beautifully hand-written, personal gift messages. These very special aspects of the GoldAvenue experience, along with the beauty of the items themselves and the invitingly contemporary ease with which they can be purchased, are what will set the company apart from all other purveyors of fine jewelry, according to Barkhordar.
“Indulging in the splendor of gold jewelry at GoldAvenue promises to be an experience like no other,” he states. “We truly believe that once our customers experience shopping with us, they will never want to look anywhere else for gold.”